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Ntau tshaj 28 Xyoo Kev Tsim Khoom

Q&A nrog Joe Short: npias tso tawm tshiab, COVID-19, hloov kho dua tshiab

Allison Jarrell cim tau npias, zaub mov thiab dej haus hauv Bellaire, Antrim County, Elk Rapids thaum Lub Kaum Ob Hlis 22, 2020
Joe Short, tus tsim ntawm Short's Brewing Company nyob rau hauv Bellaire, coj peb mus rau hauv lub lag luam npias nyob rau sab qaum teb Michigan. Cov kauj ruam tom ntej ntawm Short txoj kev loj hlob suav nrog cov khoom tshiab los ntawm nws tus muam lub tuam txhab Superfluid Supply Co. thiab cov hom xws li Starcut Ciders thiab Beaches Hard Seltzer.
Lub xeev Michigan npias tam sim no muaj zog heev! Hauv xeev breweries, tsis hais loj npaum li cas los yog me me, muaj kev phooj ywg zoo. Kuv xav tias peb yeej yuav ncav cuag qhov saturation. Qhov kuv xav hais yog tias rooj plaub ntawm kev ntim khoom microbrewery tseem ceeb dua li rooj plaub ntawm brewing tuav. Txhua lub nroog xav tau ib lossis ob lub npias lossis peb lub npias.
Txij li thaum koj pib brewing npias, dab tsi yog qhov kev hloov loj tshaj plaws uas koj tau pom hauv kev lag luam npias?
Txij li thaum kuv pib, qee qhov kev hloov pauv loj tshaj plaws uas kuv tau pom hauv kev lag luam yog cov lus cog tseg ntawm kev txhim kho kev ua tau zoo, kev kawm ntawm cov neeg siv khoom, thiab kev loj hlob sai uas tau ua rau kev txhim kho cov peev nyiaj kim. Peb kuj tau pom muaj kev hloov pauv loj heev los ntawm lub raj mis mus rau lub kaus poom, los ntawm 16 ooj thiab 19.2 ounce cov kaus poom mus rau 12, 15 thiab 24 ntim ntau thiab tsawg!
COVID tau ua rau muaj kev kub ntxhov rau cov ntim khoom tsim thiab txwv peb txoj kev txais tos. Qhov no kuj tau ua rau muaj kev puas tsuaj loj rau peb lub hlwb kev noj qab haus huv thiab tag nrho tus ntsuj plig, tshwj xeeb tshaj yog peb cov npoj yaig lom zem uas ua haujlwm hauv Pub thiab Pull Barn (peb chav dej hauv Elk Rapids). Vim yog qhov kaw ntawm cov tuav thiab cov khw noj mov lossis cov peev txheej tsim tau tsawg, cov qauv tsim tau raug txo. Qhov no hloov feem ntau ntawm peb cov khoom rau cov kaus poom thiab lub raj mis. Ua kom ncaj ncees, nws nyuaj rau peb khaws cia. Muaj ntau yam uas peb yuav tsum tau tshem tawm ob peb yam khoom tshwj xeeb uas peb cia siab tias yuav siv hauv cov khoom lag luam hauv ob peb xyoos dhau los, tsuas yog kom cov khoom lag luam zoo xws li Local's Light, Soft Parade Huma Lupa Licious thiab Bellaire Brown txuas ntxiv mus. !
Kuv ib txwm tau ceeb toom tias peb pab neeg ntawm Short's yog qhov zoo tshaj plaws. Peb ib txwm txav thiab kho peb cov txheej txheem thiab kev ua haujlwm. COVID nyuam qhuav coj nws mus rau theem tshiab tag nrho. Kuv ib txwm tau txais kev qhuas los ntawm peb pab neeg. Lawv ua rau kuv zoo siab thiab ntseeg siab tias peb tuaj yeem kov yeej txhua qhov kev sib tw. Peb txuas ntxiv tsom peb lub zog ntawm ib txwm muaj kev cia siab thiab sib ntaus sib tua zoo. Qhov txiaj ntsig loj tshaj plaws yog qhov peb tsis paub yog tias peb yuav tsum hloov pauv. Peb paub tias thaum lub sijhawm tsim nyog, peb yuav npaj hloov pauv, hloov kho, nthuav lossis cog lus ib feem ntawm peb txoj kev lag luam, thiab ua haujlwm sai thiab ua tau zoo.
Kuv tau nyiam ntau ntau ntau rau brew npias. Qhov thib ib yog qhov tsis muaj kev muaj tswv yim tsim los ntawm kev tsim qauv. Lub ntug ntawm saj yog loj thiab loj! Kuv kuj nyiam tsim cov kev paub dhau los ntawm peb cov khoom uas muaj siab rau cov neeg siv khoom. Kev sib tham nrog cov neeg siv khoom los ntawm kev kawm thiab kev piav dab neeg tuaj yeem txhim kho cov kev paub dhau los no!
Hlub koj nyob qhov twg thiab qhov koj ua yog qhov tseem ceeb. Thaum koj muaj ob yam no hauv koj lub neej, koj yuav coj kev mob siab rau thiab kev txaus siab rau lub ntiaj teb nyob ib puag ncig koj, uas muab qhov chaw txaus nyiam rau kev ua haujlwm!
Peb muaj kev ntseeg ruaj khov hauv "kev tsim lub zej zog, tsim lub ntiaj teb", thiab los ntawm peb txoj kev siv zog ua kom lub ntiaj teb zoo dua. Peb txhawb cov koom haum tsis muaj txiaj ntsig xws li Paddle Antrim, Glacial Hills, TART Trails, Title Track, Community Foundation, thiab lwm yam!
Peb ntseeg tias ua kom peb lub lag luam muaj zog los ntawm kev ua haujlwm hnyav. Thaum peb lub lag luam loj hlob thiab loj hlob, peb tuaj yeem ua haujlwm sab nraud ntawm peb lub lag luam los txhawb peb lub zej zog.
Peb tab tom brewing ib yam dab tsi! Starcut cider ua haujlwm zoo. Peb yog cov neeg tsim khoom loj tshaj plaws hauv Michigan, thiab Pulsar tau dhau los ua ib qho ntawm peb lub tuam txhab cov khoom muag zoo tshaj plaws.
Beachs Hard Seltzer yog tag nrho cov npau taws nrog peb cov cocktail-inspired ntau yam portfolio. Peb pab neeg tau zoo heev ntawm kev ua cov khoom qab zib uas tsis muaj calorie thiab cov khoom noj uas tsis muaj carbohydrate, thiab peb zoo siab los qhia txog txoj kev tsw qab no rau cov khoom qab zib nyuaj refiner hauv txoj kev uas tsis muaj leej twg muaj.
Peb zoo siab los nqa qee yam ntawm Arcadia Brewing Company cov khoom lag luam nrov tshaj plaws rov qab los rau kev lag luam los ntawm Superfluid Supply Co.. [Arcadia Brewing Company tsis ua haujlwm hauv 2019.] Peb tau npaj cov khoom lag luam rau xyoo 2021, suav nrog Porter Rico (npias ua nrog txiv maj phaub) thiab Loch Ness Scotch.
Peb tseem tab tom ua haujlwm los txhim kho qee qhov peev txheej rau cov chaw, xws li kev txhim kho Bellaire bar, Pull Barn, uas qhib txhua xyoo puag ncig hauv Elk Rapids, thiab cov tsev tshiab thiab cov cuab yeej siv rau cov chaw tsim khoom, suav nrog cov kav dej tshiab thiab cov kab ntim tshiab. .
Ua ib tug neeg siab zoo thiab tsis qia dub. Muab daim npog qhov ncauj (pob koj lub qhov ntswg!). Thov hais ua tsaug. tiv thaiv lub ntiaj teb. pov npav!
Koj tuaj yeem nrhiav tau kab lus no thiab lwm cov ntawv hauv Northern Michigan Magazine "Traverse" luam tawm thaum Lub Ib Hlis 2021; los yog sau npe yuav xa Traverse rau koj thoob plaws hauv lub xyoo.
MyNorth.com yog lub vev xaib online ntawm Traverse, thiab "Northern Michigan's Magazine" yog qhov tshaj tawm ntawm MyNorth Media. Qhov no yog ib lub tuam txhab nyob rau hauv Traverse City, Michigan, muaj nplooj siab rau kev sib koom cov ntaub ntawv hais txog Traverse City mus pw tsaug zog Bear lub so, tsev noj mov, thiab wineries, sab nraum zoov kev ua ub no thiab ntau zaj dab neeg thiab duab. Xuab zeb dunes, kom deb li deb ntawm Mackinac Island.


Post lub sij hawm: Apr-24-2021